The massive number of advertisements also shapes our culture. There is an enormous excess of advertisements in our culture; the amount of advertisements we see each day is incredible. I watched a half hour of television and within each three-minute commercial break there was an average of 6 commercials. There are advertisements everywhere. They are on television, on the Internet, in magazines, in newspapers, on billboards, on cars, on city buses, etc. No matter how hard one may try, there is no way to avoid all advertisements.
The commercials being used on channels that are targeted at impressionable adolescents and young adults are using sexism and gender stereotyping in order to sell products. Advertisements play a large part in our culture. They are all around us in massive numbers and most of the time we do not even notice them. All throughout the U.S. people have become numb to all the advertisements to the point where many of them are not even noticed. The ones that are noticed portray the classic dreams of most people. They show people getting married, growing old together, and being adventurous and living dangerously. They also portray the bodies that people desire most, and many argue that we desire those bodies because of advertisements. They show perfectly shaped models, and that is what most of our culture strive for. Although it affects men, it mostly affects women by making them very self-conscious. It is something that happens to all women, but the age when females begin to worry about their bodies is getting younger and younger. Children are seeing more and more advertisements, mainly commercials, which show perfect women and average men. It is pretty obvious why women are more self-conscious then men. In these commercials women are also shown in skimpier clothing then men.
Citation: Skinny Figuires ." Chron 02/6/2004: 1. Web. 6 Dec 2009.
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